In several emerging economies, the transition to electric vehicles (EVs) is taking place alongside that of developed economies, with several countries now outpacing their developed counterparts in terms of new sales of EVs relative to overall car sales.
In much of the world, this transition is being driven to a substantial degree by the global expansion of Chinese automakers. For example, Chinese-made EVs accounted for around 85 percent of new EV sales in Brazil in 2024, according to data from EV Volumes. BYD is particularly notable for its high market share in markets ranging from Turkey (around 20 percent in the first nine months of 2025) to Mexico (73 percent in the same period).
At the same time, emerging markets are not just passive players in this global trend. Many have proactive and pragmatic strategies aimed at promoting sales, supporting domestic manufacturing, and attracting foreign investment. Indonesia, for example, has temporarily removed tariffs on imported EVs for car companies committed to establishing a factory in the country. This follows similar policies introduced by Thailand.
Digital Report by Ilaria Mazzocco and Ryan Featherston — October 22, 2025
Report by Ilaria Mazzocco and Ryan Featherston — October 22, 2025
